Content calendar

Everything the studio plans to make for this practice in the week of Aug 17, and the reason each piece is on the list.

Planned this week28Week of Aug 17 – Aug 23

Budget committed$131Underspend stays in the budget; the floor is the promise.

Floor18Work the contract promises.

Fill / experiment4 / 6Earning its cost, and the bets.

Week of Aug 17 – Aug 23

28 items

Mon17

Tue18

Wed19

Thu20

Fri21

Sat22

Sun23

Planned for the week, not yet dated

28 items

Long video2 items · $48

2 × Long videoContract floorPlanned$48

Short9 items · $27

general/recoveryExperimentPlanned$3

general/costExperimentPlanned$3

general/mythsExperimentPlanned$3

6 × ShortContract floorPlanned$18

Search page3 items · $2

general/candidacyExperimentPlanned$1

2 × Search pageContract floorPlanned$1

GBP post8 items · $0

8 × GBP postContract floorPlanned$0

Animation1 item · $1

general/recoveryPerformance pickPlanned$1

Faceless video1 item · $2

general/safetyPerformance pickPlanned$2

UGC short3 items · $36

general/candidacyPerformance pickPlanned$12

general/safetyExperimentPlanned$12

general/resultsExperimentPlanned$12

Podcast1 item · $15

general/costPerformance pickPlanned$15

A piece takes a day column once it carries a real stamp: drafted, approved, or published. Until then it is planned for the week and not for a date, so it waits in the lane above.

Why each piece is on the list

Contract floorWork the contract promises every week, whatever the numbers say.

Performance pickChosen this week because the format is earning its cost so far.

ExperimentA bet on an untested angle, held to a capped share of the budget.

The plan is written once a week and producers claim rows from it as they run. A week with no rows is a week the Allocator has not reached yet, not a week with nothing in it.